(even if you're not tech savvy + the thought of hitting record has you quaking in your boots)

If you're selling a product or service, you've probably flirted with the idea of putting your brand on YouTube...

Or maybe you've already created a channel and aren't getting the views + engagement you were hoping for when you first started

No matter where you share them, videos can put your ideals on the fast track to KNOWING, LIKING and TRUSTING you. Once they do, those viewers will often turn into BUYERS. The BEST place to put your videos for maximum visibility is...you guessed it- YouTube.

🎬       YouTube is the world's 2nd largest search engine and 3rd most visited site

🎬      Searches of "how to" videos increase over 70% each + every year

🎬      YouTube viewers run the gamut of every single demographic 

🎬      Putting your brand on YouTube doesn't cost you a single  penny 

🎬      Less than 10% of small businesses have a YouTube channel 



Your content runs 24/7 so you can fast track the whole "know, like, trust" process even while you're sleeping.

So why aren't you there yet?


...you don't have a Hollywood sized budget or a fancy studio

...just thinking the word "video" makes you want to hide under a fuzzy blanket

...you're unsure about what exactly you'll talk about in a video or how you'll remember what to say

...you're a DIY solo entrepreneur who's crunched for time

...you're a bit socially awkward and/or don't look (or speak) like a spokesmodel



With nothing more than a smartphone, a small corner of my home I that I sarcastically dubbed "the office" and a marketing budget of ZERO, I grew my online fitness coaching business in large part thanks to YouTube.

The thing I read most in emails and PMs from prospective clients was "I found you on YouTube."


You can't just pop a channel up and expect people to come.

This isn't a baseball movie, after all.

You need to know how to set-up your channel in a specific way, plan out content laser designed to attract your ideals + optimize every single video you create in order to make it EASIER for them to find you.

You want a system that works like that? You've got it my friend...


Brand Starring You (BSY) is my proven complete step-by-step system designed to take you by the hand (as in step 1, step 2, step 3) in building your own beautifully branded YouTube channel + filling it up with great content designed to attract your ideals. 

BSY is a 10 lesson step-by-step digital course that walks you through exactly how to create a beautifully branded channel and fill it up with insanely useful videos designed to attract your ideal clients - so that you can fast forward the whole Know, Like and Trust factor in a powerful (and FREE) way. 

  • Login 24/7 (all digital and downloadable)
  • Literally step-by-step. Nothing is left out. No unnecessary fluff or boring lectures. I don't just show you the what and the why, I delve into the HOW.
  • In BSY, you're not alone! You've got my attention- and a community of customers going along with you to help support you, motivate, encourage and bounce ideas off one another.
I want to enroll NOW!

What's included in Brand Starring You?

Brand Starring You includes access to:

✓   10 Step-By-Step Lessons showing you not only how to build a beautifully branded channel, but also how to create content designed to appeal to your target audience + OPTIMIZE it so your content is easier for your ideals to find!

✓   “Better Than A Bonus” Private Facebook Support Group (because I'm not one of those online course creators who'll leave you high + dry while you IMPLEMENT the steps once you learn them; I don't roll like that).

10 Step-by-Step (ooh baby) Lessons

Part I: The Basics

Learning the Lingo

Consider this a vocabulary AND anatomy session! You'll learn how to speak fluent "YouTube-ese," as well as where certain images and text go. This will build the foundation for YOUR beautifully branded channel. 

What's in a Video?

To build a great channel, you've got to fill it with great videos. In this lesson, you'll learn the components of videos that'll make your content stand out. We're talking thumbnails, watermarks and cards- oh my!

Part II: Inspiration Station

Get Inspired! 

It's time for brainstorming + research. You'll craft the building blocks of your YouTube channel - knowing how to set yourself apart from other content creators in your niche.

Get Artsy!

Unleash your inner Picasso (or graphic designer). ;-) You'll learn how to create captivating images for your channel + videos with Canva- it's like PhotoShop (but free and super simple to use.)

Part III: Gear Up, T Up + Set-up

Gear Up

We'll breakdown what equipment you need to make quality videos with my KISS set-up. You'll also learn freebie, cheapie and pricey options for different video-making tools.

T+T Research

Learn how + where to find the best topics to appeal to your ideal clients and the tags to use so they'll be able to find your video in a YouTube search. This lesson is MONEY.

Channel Set-Up

There's an art + science to setting your channel up for success. In this lesson, I'll walk you through the process of setting up your beautifully branded YouTube channel.

Part IV: Create, Edit + Upload

Video Confidence 101

Get over your fear of that camera with the 7 Keys to Video Confidence (including a template for you to use to map out a plan for every single video you make). 

Editing 101

If you want to make your videos look and sound their best, you're going to need to know how to edit! You'll learn the basics of editing to turn your raw footage into beautifully finished videos.

Uploading 101

There are some key steps you need to take while uploading your video goodness onto YouTube to make them more appealing + findable. You'll learn how to do this crucial final step like a pro!

"I created my YouTube channel years ago but did nothing with it. Petrina's Brand Starring You program gave me the push I needed to take action now! Her knowledge of YouTube has surpassed everything I thought I could do with my channel. BSY is not only packed with value, she also walks you through the steps of utilizing the platform from A to Z, and offers her support along the way."

Jennifer Schulting

Sooooooooooooooo Much Better than a Bonus: Private Facebook Support Group

There may be other types of business and marketing training where might get by just fine without the support of a group. 

But video marketing (particularly on YouTube) is most definitely NOT one of them. 

While Brand Starring You DOES take you by the hand and lead you every step of the way, there’s something undeniably special about engaging with others who have chosen the same path. 

Your daily dive into the Facebook group will soon be some of the most inspiring and profitable moments of your day as you:

  • Tap into a thriving community for new ideas, insights and inspiration.
  • Ask questions and quickly troubleshoot any little (or big) challenges standing in your way.
  • Get an extra set of eyes on every step you take while building your beautifully branded YouTube channel from other BSY students.
  • Invite your new band of supporters to potentially collaborate with you on videos for each of your channels.

This is a private community of entrepreneurs and business owners who are serious about getting their YouTube channel up and running.

The community is one where people support each other, connect, ask questions, get feedback, and offer up their own insights and encouragement in a trusted group setting.  Petrina will be on hand to offer support and feedback as well.

The membership in a private Facebook Support Group is yours free as part of this limited-time special offer to enroll in Brand Starring You (the link to the private FB group is within the training itself - you will see it when you login to Brand Starring You after you enroll).

Brand Starring You is the complete, proven, step-by-step A-to-Z system to create a beautifully branded YouTube channel designed to attract your ideal customers

Still have questions? We've got answers!


If I could type YES a million times, I would- but I think these stats say it far better than I could...
  • YouTube is the world's 2nd largest search engine.
  • Every single day, over 1 billion people watch hundreds of millions of hours of YouTube videos.
  • Videos rank 50 TIMES easier than text-based content (think blogs) in search engines. 
  • Nearly 1/4 of internet traffic each day flows through YouTube. 
YouTube can not only attract your ideals to you- it can very clearly demonstrate your knowledge, skills, expertise and PASSION about your products or services far more effectively than words ever could. 
Best thing about YouTube? Your video is always up and findable. Every minute, every hour, every day.
When you make useful content, optimize it wisely and upload to YouTube, it's there for the finding anywhere, anytime. 
Brand Starring You will not only teach you how to create a beautifully branded YouTube channel, but also how to fill it up with insanely useful, highly FINDABLE content designed to attract your ideals. BOOM!
Even videos I made years and years ago rack up views, traffic to my website and, most importantly, have helped turned viewers into customers.
You don't need to spend hours and hours on your channel each week. You really don't - especially with all the time-saving strategies and tips provided in Brand Starring You.
Even though this course takes you through STEP BY STEP on creating a YouTube channel, it's not ONLY for those who haven't yet created a channel. 
If you created a YouTube channel and aren't getting the results you want (i.e. views and engagement), chances are you could learn a lot with Brand Starring You to improve your channel with some strategic tweaking that you'll learn within the course.
The strategies you’ll learn in Brand Starring You are the exact same ones I used to improve the quality of content on my channel, find topics better designed with the end in mind (i.e. attracting my ideal clients to my channel with content that served their needs and wants), get over 1 million views… AND convert hundreds of people from viewers to CUSTOMERS. â€¨â€¨
So while the course DOES assume that you haven't yet dipped your toes in the YouTube pool, this “beginner’s mind” might just be what you need to bust through your plateaus, unlearn obsolete strategies, and arm yourself with the systems that are unique to successful YouTube channels.
The former lawyer in me wants to note that results aren't 100% guaranteed because I don't know whether you're actually going to IMPLEMENT all the steps I share in the course...but I can guarantee you that this course includes everything (and I do mean EVERYTHING) I've learned over six years of marketing my business on YouTube.
And whoa nelly, if I knew all the things I now know, right when I uploaded my very first video, I'd probably have at least 6 times the views and 6 times the business.
This is the EXACT blueprint for your channel's success- you get all the tools, strategies and step-by-step hand-holding to need.
If you implement what you learn, you're gonna have a beautifully branded YouTube channel AND a boatload of ideas for quality content- and you'll know how to optimize, outline, record, edit and upload them like a pro. 
If you simply expect to sit through lessons, maybe write a few notes, slap together a video, pop it up and get thousands of views overnight (and hundreds of emails in your inbox from viewers) - well, that's just not going to happen. 
You've got to do some research. You've got to do some actual work. A YouTube channel doesn't mean instant fame or financial success.
This is NOT a get rich quick scheme.
I give you the EXACT blueprint and tell you want to do, but only you can actually do it and yes it involves getting in the trenches and doing work (that being said, I can take tons of time off your learning curve which is another benefit of the course).
If you have a negative, crappy attitude, don’t buy the course. Chances are we're not going to get along very well.
Same goes if you think you know everything there is to know about YouTube and video marketing. 
My guess is I will be sharing with you in the course things you already know AND things you probably don’t too. But, this is the awesome sauce, my friend, as it is all put together as a system for you to go at it step-by-step.
If you come in with the attitude that you know everything and are looking for some kind of special magic wand, this is NOT the course for you.
If you're not a negative nelly or know-it-all nancy but still have reservations as to whether Brand Starring You will work for you, remember- there is a 30 day money back guarantee. Check out the deets in Refund portion of the FAQ.
Each lesson averages about 20 minutes. I've kept it as succinct as possible so you can spend more time building your channel and less time watching lessons.;-)
The entire course is waiting for you right now. That means all 10 training videos, will be accessible the minute you login to your member area. 
So there’s no worry about attending live. No need! You get to go at your own pace... and you could even show up to class in pajamas. ;-)
Brand Starring You will work…if you put the work in. Meaning, if you do what I teach you, good things happen. If you don’t do, nothing happens. Crazy, right?
Just in case it doesn't work for you, I've got you covered. If within 30 days, you decide the course isn't working for you, email [email protected] with your completed worksheets + a link to your YouTube channel demonstrating that you've followed the steps outlined in BSY and you'll get a full refund. 
Please note, if you select the payment option I'm not able to stop payments without a refund request being submitted.
I stand by my program 100%! I WANT you to come out of the course with not only a beautifully branded YouTube channel, but an entire game plan for filling it up with valuable, amazing content. 

So enough about what I get. How much is this going to cost me???

How much is BSY? Well, you could try to figure this whole YouTube/video marketing thing on your own - potentially spending scary amounts of money or time doing so. But why should you?

The entire Brand Starring You step-by-step system is only $99 a month for 2 months. Meaning you can get started and get full access today for just $99. You can also pay in full (and save $51!) for $147.

And yes, either way, you will get full access to the program itself right away with your first payment. All 10 lessons. All downloads. So you can Netflix binge your little heart out or take it slow. The choice is yours. 

Choose Your Payment Option Below to Get Started!





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30 Day Do the Work Guarantee

The strategies, tips and tools that I teach in Brand Starring You are the exact same techniques I used to build my branded YouTube channel - getting over a million views and fast tracking the Know, Like and Trust factor with thousands of clients.

I guarantee that if you go through all ten lessons, apply what you've learned using the worksheets and practices I show you, and engage with me within the private Facebook group for students, you will get results.

That said if after 30 days of working through the program as described above you are unsatisfied for any reason, I’ll gladly refund your money.

Simply email me your completed worksheets + a link to your YouTube channel showing you've followed the steps to setting it up as outlined throughout the course and you’ll receive a full refund.

"I’ve been putting off creating a YouTube channel for ages and was feeling quite overwhelmed, but a few lessons into BSY + I found myself massively inspired! BSY is fantastic! A huge value. AMAZING! AMAZING! Totally worth the investment. Thorough and packed with incredibly useful and practical information and tools."

Annabella Melissa

"Petrina is a really good (and fun!) teacher. She really knows her stuff and the support in the FB group is amazing. BSY is even incredibly helpful for people that already have a YouTube Channel. 'm not someone to say 'This is awesome!' about just anything. I'm from Europe after all ;-) But this course: go and get it!"

Welmoed Verhagen

"BSY is an excellent course for people who want to learn to start up their own YouTube channel. Thorough, concise and very detailed, but not overwhelming. I was amazed to realize how much I had yet to learn! This course is incredibly thorough, packed with valuable information and insight. Great experience! "

Susan Totman


When you enroll during this special, limited time launch period, you’ll get:

The FULL Brand Starring You Training Course: Priority access to all 10 Lessons with downloadable videos, checklists, cheatsheets and audio. Value - $997

BETTER THAN A BONUS  - Instant Access to the Closed-Door Brand Starring You Facebook Group where you’ll gain unlimited insight, inspiration and feedback on your channel as you build it from a friendly and approachable group of like minded entrepreneurs. Value - $497

When you add it all up, that’s a total value of over $1,400.

And that’s not even counting the unannounced surprises and value bombs I’ll be dropping on you once we get started…

But because I’m super excited to welcome you (and watch you build your beautifully branded YouTube channel in just a few weeks), I’m giving you the opportunity to enroll in Brand Starring You TODAY at the special promo price of just...

Enroll Today!





SAVE $50!




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As soon as you enroll, you will get immediate access (via user name and password) to Brand Starring You, all bonuses and a link to the private Facebook support group for BSY students.

✓   Lifetime access and login 24/7 (it is all digital + downloadable so you can login to access the content & download the course and take it with you on the go)

✓   Content is available in audio (MP3) 

✓   30 day 100% money back guarantee

"I absolutely loved this course! I learned strategy that will give an edge to my channel. This course is a MUST have for diving deeper into what YouTube can do! "

Jessica Buff

"BSY is the perfect course for someone that knows nothing about YouTube to get them up and running with a great solid foundation. "

Nikol Murphy

"I had a pretty good understanding of YouTube, but still felt like I was missing how to leverage it for my business. The lessons in Brand Starring You were fast-paced and easy to watch. From start to finish, BSY taught me how to optimize + utilize YouTube to build my brand and create awareness for my business."

Betsy Pake

Need help or have more questions?

I've got you! Send an email to [email protected].

I can't wait to take you step-by-step as you create your own beautifully branded (and wildly profitable!) YouTube channel. 



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